Previous research has shown that short-term mating orientation (STMO) and hostile sexism (HS) selectively predict different types of sexual harassment. In a priming experiment, we studied the situational malleability of those effects. Male participants could repeatedly send sexist jokes (gender harassment), harassing remarks (unwanted sexual attention), or nonharassing messages to a (computer-simulated) female target. Before entering the laboratory, participants were unobtrusively primed with the concepts of either sexuality or power. As hypothesized, sexuality priming strengthened the link between STMO and unwanted sexual attention, whereas power priming strengthened the link between HS and gender harassment. Practical implications are discussed.
Over the past decade, there has been a discernible rise in the number of wellness centers and fitness studios in urban cities in India. These centers are spatial manifestations of the rise in a particular type of "self-care" regimes and "body projects" in modern social imaginary prevalent in urban India, predominantly enabled by the rise of middle-class consumer culture. While the literature on fitness spaces and wellness clubs in Western contexts is instructive to a very large extent, the local particularities of consumption experiences in non-Western contexts require contextualized empirical research in order to better inform modern theories of consumption. This article is a study of a wellness center in the South Indian city of Chennai. Using ethnographic methods, I attempt to unpack the experience of consuming wellness in a space that ostensibly claims to remedy the ills of modern living while doing so in a culturally traditional and "Indian" manner. I show how the experiences of predominantly middle-class consumers here are dictated not by a sentimental attachment to tradition or locality, but by a vocabulary of speaking that primarily favors a language of consumer choice and rational decision-making. Whether or not that is the case, the way in which consumption of an "Indian" brand of wellness occurs demonstrates the stronghold of the language of consumer choice making the space at the wellness center a performative arena for self-identity formation to occur.
Last of the Summer Wine (BBC, 1973–2010) was filmed in Holmfirth, West Yorkshire, UK, for 37 years. Consequently, it has affected collective memories of the space and place of the region. Summer Wine has become embedded into the area and exists as part of everyday communicative memory in which fictional representations, oral histories, embodied practices, sensory engagements and lived experiences collide. In examining Summer Wine’s continued presence in Holmfirth even after it has ceased production, we investigate how the series as a text, institution and brand serves to spatially inform Holmfirth and construct, embed and inform cultural memory.