Until Umberto Eco developed a semiotic analysis of Ian Fleming's series of novels with James Bond as the protagonist, few literary critics took them seriously. That was a mistake. There are many layers of meaning in Fleming's simple prose, and some of those layers may still elude analysts. The Bond series of books and novels have been mined for ideas about cultural change, sexuality, politics, consumerism, the body as symbol, and other features of the Bond persona. Yet, all of these methods of analysis fail to dig beneath the surface. To fully comprehend the character of James Bond, this article suggests that one must take into account the imperialism of the author, Ian Fleming, who strongly believed in the national destiny of England. Another crucial feature that underlies the motivations of James Bond is the ideology of eugenics, which Fleming wholeheartedly embraced. Finally, some features of the Bond series only make sense if one considers the mystical and alchemical beliefs of Fleming. The heroic archetype of James Bond is not merely a symbol of patriotism. Bond, in a sense, is an alchemist who is able to draw upon elements of fantasy to bring about a purpose that is even higher than nationalism.