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The digital divide experienced by older consumers in smart environments

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International Journal of Consumer Studies

Published online on

Abstract

The continuing transition of the Internet from wired to mobile has facilitated changes in Internet use. By focusing on older consumers as a potentially disadvantaged group, this study examines whether smart environments have the potential to bridge the digital divide. Data were derived from an analysis of the 2013 South Korean Information Divide data set (n = 2386 for those 60 years and older; n = 5841 for those under 60 years). The existence of a digital divide in the smart environment was verified by comparing younger and older South Koreans; this showed that continuing consumer education is needed to enhance older people's experience and skills regarding information and in its use of communication technology. The digital divide was measured based on three aspects: accessibility, competence, and usage. In smart environments, gaps in accessibility and competence between the age groups increased whereas the gap in information usage decreased. Compared with the personal computer‐based environment, members of both groups in the smart environment exhibited increased usage levels with regard to social relationship services, while the gap between the groups with regard to use of convenience services was reduced.