This destination-wide, longitudinal case analysis provides an examination of the growth of strata titled tourism accommodation (STTA) on Australia’s Gold Coast. The observations signify that the first decade of the 21st century has seen a continuing amplification of the dominance of STTA developments on the Gold Coast. Data supportive of the view that an attempt to consolidate an old STTA complex into a larger rejuvenated tourism complex can become an insurmountable challenge is also provided. Noting the extent to which this challenge can jeopardize the long-term sustainability of a tourism destination core that has a high STTA density, has resulted in the development of a provocative analogy that likens STTA intensification to the growth stages of cancer.