This article investigates aspects of farmers’ wellbeing in the context of their participation in an agro‐environmental scheme (AES), the North Yorkshire Cornfield Flowers Project (CFP) in the North East of England. Recent developments in wellbeing studies have informed data collection and analysis. Ethnographic data was gathered via observation, field notes and semi‐structured interviews with farmers and non‐farmer volunteers. The article discusses how farmers’ social activity, identity, status and place belonging are enhanced through participation in CFP, and how this might promote their continued AES work. Recognising the potential for AES participation to enhance farmer's wellbeing may demonstrate added value of AES and strengthen the argument for AES funding once the UK leaves the European Union. There is currently little existing evidence in the literature to support this since with only a few exceptions, wellbeing has been characteristically neglected in rural studies research.