This qualitative and quantitative content analysis examines 46 African and African American museum websites. Merelman's cultural projection concept serves as a foundation to explain the societal importance of Black cultural expression. The analysis reviews how the African‐ and African American‐centric organizations communicate Black and organizational identities on their digital platforms. Described are images, sound, and visual dynamism. The findings add to the literature on counterstereotypes and digital cultural expression, linking visual communication research with intercultural communication and strategic communication.