In 2009, Pride came to Dixieville. In this unlikely Southern city, 350 people participated in a Pride march to advocate for improved social conditions for lesbian, gay, bisexual, and transgender (LGBT) citizens. Drawing on ethnographic interviews and observations, I reveal that this march did not fit with the contentious politics model of social movements which defines protest tactics as those that target the state for political/legal change. My findings indicate that the march served primarily as a powerful cultural statement enacted by LGBT community advocates. Guided by Verta Taylor’s framework of contestation, intentionality, and collective identity, I explain why the march participants viewed Pride as the most effective means to advocate for LGBT people despite its dissimilarity with state-targeted tactics. I also demonstrate how Pride answered the specific challenges faced by LGBT people in their city by enacting resistance to what participants understood as a damaging cultural cycle of hostility and invisibility. Finally, I show that this cultural protest tactic had rich symbolic meaning that went beyond the predictions of social movement research. Insights from this research can (and should) be applied to study tactics that target nonstate actors but tend to fall outside the scope of social movement research.