Innovations in communication technology have changed the way news is produced and consumed. Various digital platforms, ranging from news websites to social media sites to personal blogs, have enabled news users to indicate how much they like the news they have read, to share it with others, and to leave comments. News users' mouse clicks are automatically recorded and aggregated by computational systems and made publicly visible (e.g., “Most Read Articles”). This essay reviews the ever‐growing research on how audience feedback online, a hybrid form of interpersonal and mass communication, alters various stages of news production and influences the way people select, process, and make sense of the news. Future research agendas are proposed.