Is another person's direct gaze an inherently positive or negative stimulus? The present study employed the startle reflex methodology to investigate individuals’ automatic reactions to another person's direct and averted gaze. In the study, participants’ eyeblink startle and cardiac reflexes elicited by a high‐intensity acoustic noise stimulus were measured in the context of viewing a live model's direct and downward gaze. Both the eyeblink electromyographic and electrocardiographic data revealed that the startle reflex was modulated by gaze direction. Direct gaze attenuated the eyeblink startle and cardiac reflexes to the acoustic probes compared to those elicited in the context of a downward gaze. These results indicate that the defense reflex is weaker when presented in the context of direct versus downward gaze, and thus suggest that another individual's direct gaze, compared to averted gaze, automatically elicits more positive affective responses in the viewer.