Choice behavior among two alternatives has been widely researched, but fewer studies have examined the effect of multiple (more than two) alternatives on choice. Two experiments investigated whether changing the overall reinforcer rate affected preference among three and four concurrently scheduled alternatives. Experiment 1 trained six pigeons on concurrent schedules with three alternatives available simultaneously. These alternatives arranged reinforcers in a ratio of 9:3:1 with the configuration counterbalanced across pigeons. The overall rate of reinforcement was varied across conditions. Preference between the pair of keys arranging the 9:3 reinforcer ratio was less extreme than the pair arranging the 3:1 reinforcer ratio regardless of overall reinforcer rate. This difference was attributable to the richer alternative receiving fewer responses per reinforcer than the other alternatives. Experiment 2 trained pigeons on concurrent schedules with four alternatives available simultaneously. These alternatives arranged reinforcers in a ratio of 8:4:2:1, and the overall reinforcer rate was varied. Next, two of the alternatives were put into extinction and the random interval duration was changed from 60 s to 5 s. The ratio of absolute response rates was independent of interval length across all conditions. In both experiments, an analysis of sequences of visits following each reinforcer showed that the pigeons typically made their first response to the richer alternative irrespective of which alternative was just reinforced. Performance on these three‐ and four‐alternative concurrent schedules is not easily extrapolated from corresponding research using two‐alternative concurrent schedules.