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Activist Strategic Communication for Social Change: A Transnational Case Study of Lesbian, Gay, Bisexual, and Transgender Activism

Journal of Communication

Published online on

Abstract

This study explores activists as producers of strategic communication for social change, suggesting communication for development and social change (CDSC), activism, and public relations are not antagonistic but rather occupy a fluid space informed by cultural‚Äźeconomic forces. This article presents a model of cultural intermediation for social change, arguing that activism is a form of strategic communication embedded in micro, meso, and macro levels. Through a case study of transnational LGBT activism, this research demonstrates how activists function as cultural intermediaries, playing a mediating role that is often concerned with (re)producing and challenging cultural meaning.