The information sciences have traditionally been at the center of metadata‐focused research. The US National Security Agency (NSA) intelligence documents revealed by Edward Snowden in June of 2013 brought the term “metadata” into the public consciousness. Surprisingly little discussion in the information sciences has since occurred on the nature and importance of metadata within networked communication systems. The collection of digital metadata impacts the ways that people experience social and technical communication. Without such metadata, networked communication cannot exist. The NSA leaks, and numerous recent hacks of corporate and government communications, point to metadata as objects of new scholarly inquiry. If we are to engage in meaningful discussions about our digital traces, or make informed decisions about new policies and technologies, it is essential to develop theoretical and empirical frameworks that account for digital metadata. This opinion paper presents 5 key sociotechnical characteristics of metadata within digital networks that would benefit from stronger engagement by the information sciences.