This article presents a Bayesian method based on spatial filtering to estimate hedonic models for dwelling prices with geographically varying coefficients. A Bayesian Adaptive Sampling algorithm for variable selection is used, which makes it possible to select the most appropriate filters for each hedonic coefficient. This approach explores the model space more systematically and takes into account the uncertainty associated with model estimation and selection processes. The methodology is illustrated with an application for the real estate market in the Spanish city of Zaragoza and with simulated data. In addition, an exhaustive comparison study with a set of alternatives strategies used in the literature is carried out. Our results show that the proposed Bayesian procedures are competitive in terms of prediction; more accurate results are obtained in the estimation of the regression coefficients of the model, and the multicollinearity problems associated with the estimation of the regression coefficients are solved.