--- - |2 Abstract The sociological analysis of the reputation of historical figures has rarely paid attention to temporal delays in the emergence of collective memory. This article focuses on a case of belated reputation as a particular reputational trajectory. I analyse the reputational trajectory of the Italian Giorgio Perlasca, who posed as Spain's representative in Budapest during the German occupation of 1944‐5, and saved thousands of Jews from deportation. Upon his return to Italy, his story was neglected, only to resurface forty years after the events. An analysis of these processes requires the consideration of three factors: the presence of agents who promote a reputation, the configuration of centre‐periphery relations, and the memorability of the figure. The consideration of how these three factors change over time offers an adequate account of processes of commemoration. - 'Journal of Historical Sociology, Volume 31, Issue 3, Page 314-329, September 2018. '