--- - |2 Abstract Although the fast and frugal heuristics have been studied extensively, relatively little attention has been paid to how cues are generated to be used within the heuristics. The goal of this paper is to propose and test a memory‐based model of how cues are generated and used in cue‐based inferences. The current study advances theory by integrating the fast and frugal heuristics with HyGene, a memory‐based model of how decision makers generate and evaluate hypotheses. Using archival data in which memory retrieval variables were not directly manipulated, we demonstrate that participants' cue selection behavior is consistent with memory‐based retrieval. Further, by directly manipulating memory retrieval within a cue‐based stock‐forecasting task, we demonstrate that memory processes underlie cue use. Participants' cue use varied depending on the relationship between cue validity and the frequency with which the cues were seen during learning. The HyGene model provided the best account of the empirical data, providing further evidence for the critical role of memory in judgment and decision making. Copyright © 2018 John Wiley & Sons, Ltd. - Journal of Behavioral Decision Making, Volume 31, Issue 4, Page 487-507, October 2018.