--- - |2 Tracking eye movements is being increasingly recognized as a valuable source of information about stimulus control. So far, however, eye‐tracking research has suffered from accessibility issues, with expensive hardware and closed‐source software. In this article we review Pupil©, an eye‐tracking platform developed by Pupil Labs and that combines open‐source software with low‐cost hardware components. We offer concrete recommendations about Pupil use in stimulus‐control research and we show how the software can be extended to automatize the analysis of gaze data. Finally, we present the results of a study of visual discrimination and conditioned reinforcement conducted with Pupil, establishing the usefulness of this platform as a research tool in behavior analysis. - Journal of the Experimental Analysis of Behavior, Volume 110, Issue 2, Page 157-170, September 2018.