--- - |2 Resurgence is often defined as the recurrence of an extinguished behavior when a more recently reinforced alternative behavior is also extinguished. Resurgence has also been observed when the alternative behavior is devalued by other means (e.g., reinforcement rate or magnitude reductions). The present study investigated whether punishment of an alternative behavior would generate resurgence. A target response was reinforced during Phase 1 and then extinguished in Phase 2 while an alternative response was reinforced. During Phase 3, response‐dependent foot shocks were superimposed on the schedule of reinforcement for the alternative response and shock intensity was escalated gradually across sessions. Resurgence of the target response was reliably observed, mostly at higher intensities. The effect was replicated in two subsequent exposures to the sequence of conditions, with resurgence tending to occur at the lowest foot shock intensity. These results suggest that devaluation of an alternative behavior via punishment can generate resurgence. Although it is difficult to reconcile the overall pattern of results with Bouton's context account, these findings are consistent with the suggestion that resurgence results from a “worsening of conditions” for the alternative behavior and with the formalization of that suggestion in terms of a choice‐based matching‐law account (i.e., Resurgence as Choice). - Journal of the Experimental Analysis of Behavior, Volume 110, Issue 2, Page 171-184, September 2018.