--- - |2 In this response to Bortolotti and Jefferson (2018), we discuss the action‐guidance problem of moral attributes and the risk of superiority illusion in early intervention for psychosis. First, we suggest that guidance documents are not devoid of behavioural recommendations and goals for service provision, though these are not linked to the ethical dimensions of good practice embedded in the documents. Second, we acknowledge the risk of superiority illusion; we suggest that this risk may be reduced if the ethical and clinical goals of early intervention are presented as interrelated and measurable. - Child and Adolescent Mental Health, Volume 23, Issue 3, Page 196-197, September 2018.