--- - |2+ Abstract Objective The vividness of imagining emotional feelings in positive situations (EFP) in non‐clinically dysphoric and non‐dysphoric individuals and its relation to dysphoric and positive feelings was examined. Method Participants were university students in Study 1 (N = 106, 84 women; 18–45 years), in Study 2 (N = 43, 39 women; 20–47 years), in Study 3 (N = 109, 92 women; 18–50 years) who filled out a set of questionnaires assessing depressive symptoms, cognition measures, and then completed an affective imagery task, using a cross‐sectional design. Results Non‐clinically dysphoric participants imagined less vividly EFP than non‐dysphoric participants. The vividness of imagining EFP accounted for group differences in positive feelings beyond positive and negative cognition and negative mood. Conclusions In addition to deficits in the general imagery of positive events, the attenuation of vividness of EFP in non‐clinical dysphoric individuals warrants attention as a separate pathway by which non‐clinically dysphoric individuals develop deficiencies of conscious positive feelings. - Journal of Clinical Psychology, EarlyView.