--- - |2 Abstract In Norway, immigration and tourism have become important drivers of diversity in rural communities. While rural migration mostly has been studied from the migrants’ perspective, this article examines how long‐term residents in a Norwegian rural mountain resort characterised by seasonal tourism and labour immigration experience the flux of diverse migrants and how this affects them and the local community. The article is based on 12 interviews with men and women who are long‐term community residents. A major narrative of the locals is that of the village and its inhabitants as accustomed to mobility, a local knowledge acquired through decades of tourism and in‐migration. But there are also narratives of ambivalence and contradictions and of the place as saturated by mobilities. The article explores how locals adjust to and avoid these mobilities. - 'Sociologia Ruralis, EarlyView. '