["\nAbstract\nExtant research indicates that white racial framing is utilized to rationalize discrimination, but less work has examined how the white racial frame becomes filtered into institutional settings such as corporations and instilled within its programs and practices. This paper analyzes white racial framing in the Colorado Fuel & Iron Company during the early twentieth century as part of its effort to Americanize and control its racially diverse workforce. The company developed a special unit headed by a physician and proponent of eugenics to promote “social betterment.” Our findings show how dominant racial ideologies were embedded within the company's conceptualization of social betterment and how these ideas influenced corporate programs aimed at mollifying the workforce and increasing productivity. We discuss the implications of our research for future analyses of historically embedded racial framing.\n", "Journal of Historical Sociology, Volume 33, Issue 2, Page 184-197, June 2020. "]