["\nAbstract\nMeat and, less so, dairy are contested for their significant ethical and social‐ecological impacts. Abjuring animal products, veganism is conventionally treated as a dietary ideology related to consumer identities. Drawing upon practice and materialist turns, this article explores variations in the performance of veganism and how its boundaries are drawn. Yet, rather than an eating practice, I suggest to look at veganism more broadly and conceptualised as a food practice which also involves provisioning. By example of stockfree organic agriculture (SOA), a production‐based, processual understanding is outlined by which plant foods are ‘vegan’ if animal by‐products are not used as fertilisers in crop cultivation. Thereof, a conceptual case is made to shift the focus away from veganism as a consumer identity and towards performative vegan food practices (VFP) as a global responsibility to reduce the ‘long shadow’ of livestock and maintain Earth as a relatively safe operating space.\n", "Sociologia Ruralis, EarlyView. "]