["Sociology of Health & Illness, Volume 43, Issue 2, Page 408-423, February 2021. ", "\nAbstract\nThis qualitative study focuses on self‐medication with antibiotics as it relates to gender roles and traditions in the Arab society in Israel, a collectivist minority with defined traditional gender norms. Its findings draw on the analysis of 116 face‐to‐face interviews with 60 pharmacists, 27 primary care physicians and 29 community members, mainly mothers and unmarried women, from different geographical localities. The findings describe how mothers are assigned the role of the family health caretakers, expected to abide to a hierarchical power structure, and listen to the advice of ‘senior mothers’. These expectations can lead to mothers self‐medicating their children and themselves with antibiotics. Traditional constraints associated with sexuality were also found to compel unmarried women to self‐medicate. The findings point to a duality of power in family relations: women submit to having limited power in traditional gender roles but are accorded power as medical experts in health‐care decision‐making. The study concludes with recommendations for considering sociocultural factors of hierarchy, traditions and collectivist orientation when researching self‐care patterns and developing interventions to curtail antibiotics overuse. It also points to the importance of recognising pressures exerted on unmarried women and enabling them to use health‐care resources in their community for managing sexual health.\n"]