["The British Journal of Sociology, Volume 72, Issue 4, Page 1127-1140, September 2021. ", "\nAbstract\nThis article examines how Armenian citizens of Turkey employ names and naming strategies in their everyday life in order to navigate a nationalist social landscape. Studies of nationalist politics in everyday life have been particularly successful in demonstrating how nationalism is experienced and reproduced through the consumption of national symbols and rituals. What remains relatively glossed over in these accounts are the individuals’ constant and dynamic engagements with nationalist politics not only through national symbols and rituals but also through everyday social practices with fellow citizens. The present study seeks to capture and analyze this latter, relatively understudied, aspect. In doing so, the discussion reveals how individuals use different name strategies in order to fend off shame and humiliation as well as inhibit threats to status advancement. Overall, the following narrative moves beyond a demonstration of the functionality of nationalism as a source of unity and solidarity. Instead, it reveals the ways in which nationalist politics and minorities’ responses align, diverge and/or conflict on the ground.\n"]