["Sociologia Ruralis, Volume 61, Issue 4, Page 663-680, October 2021. ", "\nAbstract\nRecent explorations of agri‐environmental governance which draw on the assemblage perspective highlight the relational aspects, the process dimension and the generative elements of certain sustainability endeavours. This article argues that the implications of this approach are little discussed especially what concerns the transformation potential of agri‐environmental programmes. We focus on the notion of reconfiguration as a significant facet of transformation. We align with recent research in transition studies to claim the need for conceptualizing reconfiguration. We draw on empirical research pursued with the Donau Soja organization to refer to a number of unfolding reconfigurations, in respect to the spatial, the technological and the political dimensions. We focus on the political reconfiguration and discuss some of the spillover effects of scientific research projects and proposals, programmatic papers, policy positioning and lobby work which accompany the everyday work and governance of the Donau Soja organization. We argue that greater attention to the unmeasured and unmeasurable effects of the DS assemblage also implies giving greater attention to the long‐term effects of such programmes. Moreover, the numerous changes unleashed by the organization demand research to re‐evaluate what counts as failure and success in agri‐environmental governance.\n"]