The academic literature on the use of television shows in sociology education has successfully highlighted the value of the practice, but has not afforded any examples from seminar teaching. This article contributes to the discussion by demonstrating how The Simpsons, an American animated television sitcom, assists in teaching sociology seminars. The article suggests that using The Simpsons in group-based, participatory teaching and the learning environments of seminars helps students to understand sociological theories and develop their sociological imagination. It shows the application of the cartoon series to seminars of a Sociology of Belonging module and tests the value of the practice by drawing on responses to student satisfaction surveys and in-class observations. The results illustrate that the cartoon helps to highlight sociological theories and improve students’ sociological imagination. The research concludes that the sociology curriculum would benefit from developing particular ways of using The Simpsons according to course content.