This article focuses on ‘health’ discourses in pregnancy as interpretive repertoires for shaping embodiment and creating ‘good’ mothers. Drawing on qualitative data, I argue that pregnancy is an extended period of biomedical and cultural surveillance and intensive self-regulation and government. I examine experiences of ‘cravings’ and restricting eating from my sample of pregnant Australian informants to demonstrate this. Eating was also a socio-cultural mechanism for the maintenance of bodily boundaries. ‘Public’ discourses of maternal responsibility are shown to be in conflict with informants’ ‘inside’, ‘private’ lived experiences of eating.