Drawing on qualitative interview data, this article observes the current structure of the Melbourne-based male sex industry, taking into account the unpopularity of traditional sex work ‘venues’ such as the street, print advertising, brothels and agencies. In recent years, the internet has arisen as a viable alternative to these sites. Motivations for the pursuit of internet-based work are numerous and include perceptions of greater ease, convenience and accessibility; anonymity, autonomy and safety, but, above all, the potential for more lucrative returns. The article also highlights the seemingly large numbers of men using dating websites who are casually propositioned online and may consent to such proposals, suggesting further research is required to ascertain the characteristics and experiences of those involved in informal sex work activity.