By drawing on eighty-nine qualitative interviews in which people account for their use of information and communication technology, this article analyzes how people negotiate their choices and principles in relation to prevalent discourses about proper and questionable conduct and content and whether old discourses are changing in the new media environment. Particular attention is paid to the way in which the cultural category of hobby is used as a speech repertoire that ennobles internet use. By describing their complementary use of different media and the meanings of different artifacts, informants are able to reverse default cultural hierarchies.