This article explores the site-specific location and objecthood of the Swedish television during its inception. It offers an understanding not only of how people in Sweden experienced the arrival of the television but also of the ways in which its material properties fashioned peoples’ use of space and how this worked in tandem with social stratifications, national discourses, and gendered ideals. Engaging in the historical and material actuality of the television offers additional insights into the ways in which the television is experienced today, and how these experiences continuously contribute to fashioning peoples’ experience of the TV object.