This article will explore the industrial character of the Korean broadcasting industry from the perspective of its creative workforce. This study focuses on the independent television production sector, which epitomizes current changes in the Korean cultural industry in terms of greater global integration, increasing commercialization, and digitalization. Qualitative research results illustrate that the "digitalized flexible production regime" of independent production companies exacerbates working conditions and job insecurity. Under this regime, workers see themselves as "creators" and "freelancers" for only a limited period. Findings suggest that an antagonistic relation exists between "the workers’ passion for more creative and liberal work" and "the survival of the industry" within Korean broadcasting.