The urban and territorial changes caused by tourism are well studied topics in contemporary scientific literature. This article uses an integrative approach that lies between the scientific traditions in urban geography and the geography of tourism to present a case study of a socialist city. Tourism is a strategic economic activity in Cuba, and the country’s most popular sun and sand tourist destination is Varadero. At first consideration, its tourism model is not very different from those of other areas in the region (Dominican Republic, Riviera Maya, etc.), but the uniqueness of the Cuban government and emphasis on planning introduce several distinguishing features. The combined analysis of the development of tourism in the city and the recent history of territorial planning leads to conclusions regarding the role of tourism in urban development, which has resulted in the creation of a dual-city model, and the role land planning is playing.