In summer 2011, Israel was swept by unprecedented political protest as multiple encampments occupied streets and mass rallies were held weekly in Tel Aviv and other cities. The article focuses on the spatial politics of this protest, analysing the particular strategies it used to activise urban public space. The protest initially reflected a specific urban context and limited agenda—namely, the lack of affordable housing in Tel Aviv. However, as it materialised and expanded in public space, it also became more inclusive, incorporating more marginalised publics and places, addressing long-standing socio-spatial inequalities between Israel’s ‘centre’ and ‘periphery’, and advancing a message of ‘social justice’—with the noted exception of Palestinians in the Occupied Territories. The analysis of the Israeli protest foregrounds some dynamics that it shares with other ‘global’ protests in 2011, from Tahrir Square to Occupy Wall Street, pointing to the spatial politics of centrality, multiplicity and ‘media-space’, a mutually enforcing relationship between physical public space and mainstream and social media.