The novel contribution of this research is the examination of the gift‐giving patterns of alumni business executives of a large urban public university. Our results reinforce the earlier findings that male alumni in Greek social organizations gave more to their alma mater. New insights unique to this study are that alumni with the higher‐order executive job titles are more charitable. Further, the number of known other gift‐giving alumni and friends seems to positively impact giving. The national athletic championship wins are also significant positive drivers of alumni giving in the championship year, as well as in the succeeding nonchampionship year.