This article compares the public images of Colombian and Venezuelan immigrant organisations in the United States. Immigrant organisations' web pages and the expression of their main aims and goals serve to identify their major concerns as they create public images not only for the organisation but for the immigrant community itself. To interpret the immigrant organisations' public images and their goals, we offer a multilevel study that considers immigrants' contexts of exit, which are related to the motivation to migrate and the particular socio‐demographic makeup of immigrant groups. This article adds the Venezuelan immigrant experience to the literature on immigrant organisations.