Welfare economics uses Lorenz curves to display skewed income distributions and Gini indices to summarize the skewness. This article extends the Lorenz curve and Gini index by ordering insurance risks; the ordering variable is a risk‐based score relative to price, known as a relativity. The new relativity‐based measures can cope with adverse selection and quantify potential profit. Specifically, we show that the Gini index is proportional to a correlation between the relativity and an out‐of‐sample profit (price in excess of loss). A detailed example using homeowners insurance demonstrates the utility of these new measures.