The paradigm of the green economy has contributed to raising the attention paid to developing sustainability‐oriented strategies for supply chain (SC) management. The responsibility of producers to extend and reverse SCs is a critical and timely topic that captures increasing concerns over the way firms can adapt their business models to interlinking technical, socio‐economic and environmental frameworks. This is particularly true when producers are not also reuse/recycle actors. By performing a critical review of the scientific literature on this field, this article develops nine elemental factors that can be considered for assessing the impacts of collaborative strategies as a means to implement extended producer responsibility (EPR) in open‐loop SCs. The resulting conceptual framework provides EPR implementation guidance under different market conditions. Inter‐organizational relationships are found to present both opportunities and threats that can be profitably managed under a systemic perspective. Implications for management and needs for further research are discussed. Copyright © 2012 John Wiley & Sons, Ltd and ERP Environment.