This paper investigates the process that leads from job dissatisfaction to new business opportunities in organizations that offshore R&D activities to emerging countries. Specifically, we investigate a major source of job dissatisfaction for offshore professionals: the misalignment between the work that they perform and their professional identity. Our findings indicate that offshore professionals react against the perception of a threat to work‐identity integrity through individual and collective job crafting. A significant outcome of job crafting is the introduction of new markets, industries, and services, which in turn may change a professional's job design. The perceptions of the compatibility of organizational identity with professional identity and with new idea recognition on the one hand, and of distant and local social support on the other, act as intervening conditions in the process. We discuss theoretical contributions to the evolution of offshoring, job crafting, and the interplay between organizational and professional identity, together with managerial implications.