Rural society in Chile has undergone profound change over the past few decades. For centuries, large haciendas had dominated Chile's Central Valley. The agrarian reforms carried out by Frei and Allende – and to a greater extent the counter‐reform of Pinochet – transformed that property structure with its generalized system of agricultural production for the domestic market. Recently, there has been a marked shift in emphasis towards specialization, exports and off‐farm agricultural resources. A seasonal labour market has arisen, employing predominantly female workers, whose precarious work conditions stand in marked contrast to the success of Chilean agricultural exports. This paper reviews the main trends in Chilean agriculture and rural society, drawing on data gathered principally in Colchagua Province, which is known for its fine export wines.