This paper explores the use of the video sharing site, YouTube, as a platform for enhancing moral and psychosocial development through increased awareness of moral values and models of moral behavior. The research involved a qualitative design whereby video snippets illustrating moral issues were identified from YouTube. These video snippets were analyzed in terms of their viewership, the moral dilemma and the levels of moral judgment that they presented. The comments made by viewers in response to the video contents were then captured and their contents analyzed for evidence of moral reasoning and ego (psychosocial) development. The findings showed that the video sharing websites such as YouTube offered opportunities for moral issues to be featured, shared and discussed at a global level, as well as moral judgments and ego development to be made evident through viewers' comments. From an educational viewpoint, it also paves the way for the use of appropriate video footage for promoting moral values and moral development.