The user‐oriented design is the most important competition issue in today's market. In recent years, user‐oriented design (i.e., usability) has become expected, particularly in electronic devices. Usability considers high user satisfaction in conjunction with user performance. Usability of electronic products is essential for high customer satisfaction as well as product life cycles in companies. Therefore, MP3 players were selected among the electronic products. Designing usable MP3 players is extremely important for users who have close interaction with them. In this study, MP3 players of different types and sizes were selected and their usability evaluated. The usability criteria used in the MP3 players' evaluation were divided into two major categories: performance and emotional expectations. The alternatives were ranked with fuzzy multi‐criteria decision‐making methods, namely, Fuzzy TOPSIS (FTOPSIS), Fuzzy Analytic Hierarchy Process (FAHP), and Fuzzy Axiomatic Design Theory (FADT), and the results were compared. Although the same decision matrices and data obtained from semantic differential experiment were used for all fuzzy multi‐criteria decision‐making methods, it is shown that different rankings were obtained. © 2012 Wiley Periodicals, Inc.