Local land‐use and ‐cover changes (LUCCs) are the result of both the decisions and actions of individual land‐users, and the larger global and regional economic, political, cultural, and environmental contexts in which land‐use systems are embedded. However, the dearth of detailed empirical data and knowledge of the influences of global/regional forces on local land‐use decisions is a substantial challenge to formulating multi‐scale agent‐based models (ABMs) of land change. Pattern‐oriented modeling (POM) is a means to cope with such process and parameter uncertainty, and to design process‐based land change models despite a lack of detailed process knowledge or empirical data. POM was applied to a simplified agent‐based model of LUCC to design and test model relationships linking global market influence to agents’ land‐use decisions within an example test site. Results demonstrated that evaluating alternative model parameterizations based on their ability to simultaneously reproduce target patterns led to more realistic land‐use outcomes. This framework is promising as an agent‐based virtual laboratory to test hypotheses of how and under what conditions driving forces of land change differ from a generalized model representation depending on the particular land‐use system and location.