By using a sample of residents in Huangshan, China, this study examined whether tourism impacts affect the overall satisfaction of native and non‐native residents in different ways. Results of multiple‐group analysis revealed significant differences between the two groups regarding the effects of environmental degradation and loss of traditions and norms. Specifically, environmental degradation negatively affects non‐native residents' satisfaction but does not affect native residents' satisfaction. Loss of traditions and norms has a negative effect on native residents' satisfaction but has a positive effect on non‐native residents' satisfaction. Theoretical and practical implications are discussed. Copyright © 2012 John Wiley & Sons, Ltd.