There is a large variety of types of rural areas and many of them are rich in landscape beauty. However, their preserved culture and traditions are revalued in today's rapid transformation of lifestyles. Alternative tourism is thus an emerging potential to economically support these areas, at the same time helps to preserve natural and cultural heritage. The methods provide sophisticated means to analyse the characteristics and the potential attractiveness of landscape and cultural attractions from the viewpoint of alternative tourism development. Homogenous tourism sub‐regions can be defined, and the most suitable development scenarios can be found to the certain areas. Copyright © 2013 John Wiley & Sons, Ltd.