In this paper, I examine actor mobility within the context of rural tourism partnerships (RTPs). The term ‘actor’ refers to those who have a stake in tourism planning, promotion and development such as policy makers, businesses, non‐profit making sector and community groups. Mobility is embedded in personal and social histories of actors as well as the policy framework that impacts their daily lives and informs their motives for being (dis)associated with RTPs. While exploring how actors' journeys transform rural localities' socio‐economic fabric, I find the writings of Lefebvre and de Certeau particularly useful because of their focus on counter‐hegemonic practices that shape the ‘everyday life’. Given that most rural societies in current times comprise an intricate mix of long‐term residents, seasonal‐home owners and migrants, each with their distinct set of life stories and value preferences with regard to their place of dwelling, my thrust in this paper on actor mobility is likely to identify new areas of future research on RTPs. Copyright © 2013 John Wiley & Sons, Ltd.