The research seeks to measure the conservation aptitude of nine surf beaches in Phuket, Thailand by employing the Surf Resource Sustainability Index, an assessment methodology comprising 27 social, economic, environmental and governance indicators used to frame and quantify attributes for conservation development. The research identifies and documents key areas of concern for the sustainability of the island's coastal surfing resources and distinguishes steps forward to address emergent issues. The study finds that by improving the awareness, legislative status and management of surfing sites, the overall conservation aptitude for the island could be raised considerably. Copyright © 2013 John Wiley & Sons, Ltd.