Although research indicates that adoption of flood preparations among Europeans is low, only a few studies have attempted to explain citizens’ preparedness behavior. This article applies the Protective Action Decision Model (PADM) to explain flood preparedness intentions in the Netherlands. Survey data (N = 1,115) showed that hazard-related attributes (e.g., perceived efficacy in protecting persons) were positively correlated, but failed to show that resource-related attributes (e.g., perceived costs) were negatively correlated with preparedness intentions. Although respondents rated the hazard-related attributes as more important than the resource-related attributes, moderated regression failed to detect practically meaningful interaction effects. Risk perception was also positively correlated with preparedness intentions but explained less variance than did the hazard-related attributes. Among the demographic characteristics, only female gender was consistently correlated with higher risk perception and the hazard-related attributes. Finally, risk area was correlated with perceived flood likelihood and consequences as well as the hazard-related attributes. Implications are discussed.