Based on fieldwork conducted in a cognitive-treatment setting for young men in jail, this article argues that contemporary rehabilitation efforts not only manifest theories of disciplinary and risk society, but also embody ideologies of the self and economic relations that are consistent with neoliberal capitalism. Drawing from Marxist theories of penality, we show that correctional officers seek to reconfigure the subjectivity of young incarcerated men in ways that adjust them to economic inequalities. For instance, they frequently portray labor markets as accessible and readily offering stable employment opportunities. When correctional officers acknowledge structural limitations and racial inequality, they are likely to dismiss such concerns by insisting upon the power of individual choice to overcome social barriers. We consider why correctional officers embrace neoliberal ideologies and note some implications for future research.