The aim of this study was to propose a tentative model of employment counseling based on 31 critical incident interviews with supervisors, employment counselors, and unemployed job seekers. The incidents (N= 599) mentioned in the interviews were inductively used to develop a category framework describing behaviors of employment counselors. On the basis of the interviews, categories, and incidents within these categories, the authors proposed a 4‐phase preliminary model of the employment counseling process. Findings suggest that employment counseling is a complex and dynamic process involving several distinct and consecutive steps focused on clients, governmental funding agencies, colleagues, and employers.