This article examines the motivations, techniques and potential consequences of the governance of teenage sexting. I examine the over-representation of white, middle-class, heterosexual, female sexters, and abstinence from sexting discourses in the ‘Respect Yourself’ child protection/crime prevention initiative. This campaign, I suggest, exploits slut shaming in an effort to responsibilize teenage girls for preventing the purported harms that may flow from sexting—including humiliation, sexual violations and criminalization—for both themselves and their peers. I examine this responsibilization effort through the lens of critical whiteness, queer, girlhood/young feminist and porn studies’ theorizations of the politics of sexual respectability and sexual subjectification and argue that this campaign simultaneously: reveals anxieties about the decline of the moral authority of the white, middle-class, heterosexual nuclear family; constitutes certain teenage girls’ unintelligibility as sexual subjects; and, undermines teenage girls’ ability to challenge a normative sexual order in which they are often blamed extra/legally for their sexual victimization.